Privacy Policy

Privacy Policy

Effective Date: August 1st 2020 Last Updated: August 12th 2026

Yocum Shutters & Blinds (“Yocum,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit www.yocumshuttersblinds.com (the “Site”), how we use it, who we share it with, and the choices you have.

By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.

1. Who We Are

Yocum Shutters & Blinds is a family-owned window treatment company that has served the greater Philadelphia region since 1950. We provide consultation, sales, and installation of plantation shutters, blinds, shades, and custom window treatments throughout Pennsylvania, New Jersey, and Delaware.

Contact information:

  • Phone (PA): (610) 692-0303
  • Phone (DE): (302) 888-2000
  • Mailing address: 1342 West Chester Pike, West Chester, PA 19382

2. Information We Collect

2.1 Information You Give Us Directly

When you submit our appointment request or contact form, we collect:

  • Your name
  • Your email address
  • Your phone number
  • Your city and state
  • The subject of your inquiry
  • Any message or project details you choose to include

We also collect information you provide when you call us, request an in-home consultation, ask for a quote, or otherwise communicate with us. During an in-home consultation or installation, we may collect additional details such as your service address, window measurements, product preferences, and project notes.

We ask that you not send sensitive information — such as Social Security numbers, financial account numbers, or health information — through the Site’s contact form.

2.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically by our web servers and by third-party tools:

  • IP address and general geographic location (typically city or region level)
  • Browser type and version, operating system, and device type
  • Pages you view, time spent on pages, and links you click
  • The website or advertisement that referred you to our Site
  • Date and time of your visit
  • Cookies and similar identifiers (see Section 4)

2.3 Information From Third Parties

We may receive information from advertising and analytics platforms about how you found our Site and how our ads perform. We may also receive reviews or inquiries forwarded to us by third-party listing and review services.

3. Third-Party Services We Use

Our Site uses the following third-party services, each of which may collect information about your visit:

Google Analytics

We use Google Analytics to understand how visitors find and use our Site — which pages are popular, how long people stay, and where our traffic comes from. Google Analytics sets cookies and collects information including your IP address, device and browser details, and the pages you view. This helps us improve the Site; we do not use it to identify you personally.

You can learn how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites, and you can opt out of Google Analytics entirely using Google’s browser add-on at tools.google.com/dlpage/gaoptout.

Google Ads

We advertise through Google Ads, including search advertising and remarketing. Remarketing means that after you visit our Site, you may later see Yocum ads on Google Search, YouTube, or other websites in Google’s Display Network. This works through cookies and similar identifiers that record that you visited certain pages of our Site.

We also use Google Ads conversion tracking to measure how many people who click our ads go on to contact us. We do not receive your name or contact details from Google through this process — only aggregated performance data.

You can control the ads you see and opt out of personalized advertising through Google Ads Settings at adssettings.google.com.

Meta (Facebook) Pixel

Our Site includes the Meta Pixel, a tool provided by Meta Platforms, Inc. that records visits and actions on our Site so that we can measure the effectiveness of advertising and, where applicable, show our ads to people on Facebook and Instagram. The Pixel may collect your IP address, browser and device information, and information about the pages you visit, and Meta may match this information to a Facebook or Instagram account if you have one.

You can adjust your ad preferences in your Facebook or Instagram account settings, and you can review Meta’s data practices at facebook.com/privacy/policy.

Website Platform and Embedded Content

Our Site is built on WordPress and may include embedded content such as YouTube videos, review widgets, and mapping tools. Embedded content from other sites behaves as if you had visited that site directly, and those sites may collect data about you, use cookies, and monitor your interaction with the embedded content. We do not control these third parties’ practices.

4. Cookies and Similar Technologies

A cookie is a small text file stored on your device by your browser. We and our third-party partners use cookies and similar technologies (including pixels, tags, and local storage) for the following purposes:

  • Essential cookies — required for the Site to function, such as maintaining your session and protecting form submissions from spam and abuse.
  • Analytics cookies — used by Google Analytics to measure how the Site is used.
  • Advertising cookies — used by Google Ads and Meta to deliver and measure advertising, including remarketing.

Your choices. Most browsers let you refuse cookies, delete existing cookies, or alert you when a cookie is being set. These controls are found in your browser’s settings or preferences menu. Blocking cookies may cause parts of the Site to function improperly.

You can also opt out of interest-based advertising from participating companies through the following industry tools:

  • Digital Advertising Alliance: optout.aboutads.info
  • Network Advertising Initiative: optout.networkadvertising.org
  • Your Ad Choices: youradchoices.com

Opting out stops personalized advertising; it does not stop you from seeing ads generally.

Do Not Track and Global Privacy Control. Browsers may transmit “Do Not Track” signals. Because no common industry standard for responding to these signals has been adopted, our Site does not currently respond to them. Where required by applicable law, we honor Global Privacy Control (GPC) signals as valid opt-out requests.

5. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and schedule in-home consultations
  • Prepare quotes and estimates for window treatments
  • Fulfill orders, coordinate measurement and installation, and provide follow-up service and warranty support
  • Communicate with you about your project, appointments, and orders
  • Send information about products, promotions, and services where you have asked to receive it or where otherwise permitted by law
  • Operate, maintain, secure, and improve the Site
  • Measure and improve the performance of our advertising
  • Detect and prevent fraud, spam, and abuse
  • Comply with legal obligations and enforce our agreements

6. How We Share Your Information

We do not sell your personal information for money.

Please note that some privacy laws define “sale” or “sharing” broadly enough to include the disclosure of identifiers to advertising partners for cross-context behavioral advertising. Our use of Google Ads and the Meta Pixel, described in Section 3, may fall within those definitions. You may opt out using the mechanisms described in Section 4, or by contacting us using the details in Section 12.

We share personal information in the following circumstances:

  • Service providers. We share information with vendors who perform services on our behalf — including website hosting and maintenance, email and form delivery, marketing and SEO providers, customer relationship management, payment processing, and analytics and advertising platforms. These providers are permitted to use the information only to perform services for us.
  • Manufacturers and installers. To fulfill your order, we share necessary details with product manufacturers, suppliers, and installation professionals — typically your name, service address, contact number, and measurement and product specifications.
  • Legal and safety. We may disclose information where we believe in good faith that disclosure is required by law, subpoena, or legal process, or is necessary to protect our rights, property, or safety, or that of our customers or others.
  • Business transfers. If Yocum is involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction.

We do not share your information with unaffiliated third parties for their own independent marketing purposes.

7. Text Messages and Phone Calls

If you provide your phone number, we may contact you by phone or text message about your inquiry, appointment, or order. Message and data rates may apply. You can opt out of marketing text messages at any time by replying STOP, and you may ask us to stop marketing phone calls by telling us during any call or by contacting us using the details in Section 12.

We will continue to contact you as necessary for transactional purposes related to an active order or scheduled appointment even if you opt out of marketing messages.

Consent to receive marketing calls or texts is never a condition of purchasing any product or service from us.

8. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Policy. In practice:

  • Contact form inquiries that do not result in a project are generally retained for a limited period for follow-up and recordkeeping.
  • Customer and order records are retained for the life of the product warranty and as long as necessary to support service requests, resolve disputes, and satisfy accounting, tax, and legal obligations.
  • Analytics and advertising data are retained according to the retention settings of the applicable platform.

When information is no longer needed, we delete it or de-identify it.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect, including encrypted transmission of form submissions and restricted access to customer records. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. You transmit information to us at your own risk.

10. Children’s Privacy

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it.

11. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Know or access the personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of your personal information
  • Obtain a portable copy of your personal information
  • Opt out of targeted advertising, the sale or sharing of personal information, and certain profiling
  • Not be discriminated against for exercising these rights

Residents of Delaware, New Jersey, and other states with comprehensive privacy laws may have these rights under state law. Regardless of whether these laws apply to us, we will honor requests of this kind from any customer or Site visitor as a matter of practice.

To make a request, contact us using the information in Section 12. Please include enough detail for us to locate your records — typically your name, the email address or phone number you provided to us, and the nature of your request. We will verify your identity before acting on a request, and we will respond within the timeframe required by applicable law.

Authorized agents. You may designate an authorized agent to make a request on your behalf. We may require written proof of the agent’s authority and may ask you to verify your identity directly.

Appeals. If we decline your request, you may appeal by replying to our response or contacting us at the address in Section 12. We will respond to appeals as required by applicable law.

12. Contact Us

Questions, concerns, or privacy requests can be directed to:

Yocum Shutters & Blinds

1342 West Chester Pike, West Chester, PA 19382 

Phone: (610) 692-0303

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Material changes will be highlighted on the Site. We encourage you to review this page periodically. Your continued use of the Site after changes take effect constitutes acceptance of the revised Policy.

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